TikTok Algorithm Explained: How to Rank Higher

# TikTok Algorithm Explained: How to Rank Higher The TikTok algorithm is famous for its ability to make content go viral. It's not magic; it's a system based on key user signals. ## The 4 Main Ranking Factors 1. **Watch Time & Completion Rate:** This is the most important factor. If users watch your video all the way through (or multiple times), it signals high quality. 2. **Shares, Comments, and Likes:** Engagement matters. Shares are the most powerful signal, followed by comments, then likes. 3. **Initial Velocity:** How your video performs in the first 1-2 hours is critical. The algorithm shows it to a small test group. If they engage, it gets pushed to a larger group, and so on. 4. **Account Authority & Niche:** The algorithm understands what your account is about. Sticking to a consistent niche helps it find the right audience for your content. ## How to Optimize for the Algorithm - **Hook in the First 3 Seconds:** You must grab the viewer's attention immediately. - **Use Trending Sounds & Effects:** TikTok prioritizes content that uses its native features. - **Write Compelling Captions:** Use keywords in your caption to help the algorithm categorize your video. - **Use Relevant Hashtags:** Use a mix of 3-5 broad and niche hashtags.