How to Repurpose Content Across 5+ Platforms

# How to Repurpose Content Across 5+ Platforms Creating unique content for every platform is exhausting. The secret to a powerful multi-platform strategy is repurposing. Here's how to turn one core idea into content for 5+ platforms. ## The "Pillar Content" Method Start with one long-form piece of "pillar" content. This could be: - A YouTube video (10+ minutes) - A detailed blog post - A podcast episode This pillar will be the source for all your repurposed content. ## The Repurposing Workflow Let's say your pillar content is a **10-minute YouTube video** on "5 Tips for Better Sleep". ### 1. From Video to Blog Post: - **Transcribe:** Use a service to get a full transcription of your video. - **Edit & Format:** Clean up the text, add headings, and expand on key points. Add images and research links. You now have a full SEO-optimized blog post. ### 2. From Blog Post to X (Twitter) Thread: - **Summarize:** Condense the main points of your blog post into a powerful Twitter thread. - **Hook:** Use the most compelling tip as the first tweet (the "hook"). - **Structure:** Each main point becomes 1-2 tweets in the thread. - **CTA:** The last tweet should link back to the full blog post or YouTube video. ### 3. From Video to Short-Form Video (TikTok, Reels, Shorts): - **Clip & Edit:** Go through your long-form video and pull out the most impactful, interesting, or concise segments. - **Create 5-10 Clips:** Each of your "5 Tips for Better Sleep" can become its own 30-60 second vertical video. - **Add Captions:** Add bold, engaging captions directly onto the video. - **Customize Audio:** Use trending sounds on TikTok and Reels to increase reach. ### 4. From Blog Post to LinkedIn Post / Carousel: - **Professional Angle:** Reframe the content for a business audience. How does better sleep impact productivity? - **Create a Carousel:** Use a tool like Canva to turn each of your "5 Tips" into a slide in a PDF carousel. This format performs exceptionally well on LinkedIn. - **Write a Post:** Share the carousel with a text post that summarizes the key takeaways and asks a question to your professional network. ### 5. From Quotes to Instagram Posts: - **Pull Quotes:** Extract the most powerful quotes or one-liners from your content. - **Create Quote Graphics:** Turn these quotes into visually appealing graphics for your Instagram feed. - **Caption:** Use the caption to expand on the quote and relate it back to your pillar content. By following this workflow, you've turned **one** piece of pillar content into **over a dozen** individual posts across multiple platforms, saving you countless hours while maximizing your reach.